Entrance to the Blue Bunny visitor center with large signage saying "Ice Cream Parlor" and large sculptural display of an ice cream sundae.

Wells Visitor Center & Ice Cream Parlor

  • Client

    Wells Enterprises

  • Square feet of exhibit

    10,000+

  • Location

    Le Mars, IA

  • Status

    Completed

  • Date

    2019

The Wells Visitor Center & Ice Cream Parlor, formerly the Blue Bunny Ice Cream Parlor, includes a thematic and interactive ice cream parlor, visitor center, a theater, an event space, exhibits on Blue Bunny Heritage, Le Mars history and the “Farm to Spoon” exhibit on the process of bringing Blue Bunny ice cream from the dairy farm through production and transportation to the grocery store. Peter Hyde Design provided all thematic design, exhibits and commercial interior design.

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  1. Exhibit area set up as an ice cream parlor with tables and chairs
  2. Old fashiones styled ice cream dispensary made of brass and wood with marble top fitted with a screen that plays footage of a server dressed in blue bunny apron and hat.
  3. View of Visitor Center ice cream shop with staff standing behind the coolers ready to scoop out ice cream.
  4. Side view of interactive wall where kids explore how ice cream is made. Wall has graphics of a farm including cows and corn fields.
  5. View of History wall includes text and images as well as Self Service ice cream fridge
  6. Young girl interacting with tabletop touchscreen interactive
  7. Theater with video of girl eating ice cream
  8. Outdoor balcony area with picnic table guest seating and Blue Bunny logo on brick wall
  9. Touchscreen display fitted to large than life ice cream cone backdrop
  10. Lareg event space with seating, a podium wall monitors and wall graphics